Social Media Toolkit

The Office on Women's Health (OWH) relies on partners like you to help spread the word about National Women and Girls HIV/AIDS Awareness Day (NWGHAAD). In this toolkit, you will find graphics, hashtags, sample social media posts, and other resources you can use to help promote NWGHAAD on your organization's social media channels on March 10 or any day in March. Thank you for supporting NWGHAAD — our success depends on you!


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Theme

This year's theme is HIV prevention starts with me. With improved treatments, there may be a misperception that HIV is no longer a serious health issue. But people across the United States are still contracting HIV, and women remain vulnerable to infection.

Everyone has a role to play in HIV prevention — women, men, community organizations, health care providers, those who are HIV-negative, and those who are living with HIV. That's why we're encouraging everyone to take action and say, "HIV prevention starts with me."

Graphics

We have created a set of custom NWGHAAD graphics that you can use with the sample tweets and posts below. Because this year's theme is about what each of us can do to prevent HIV, we also encourage you to use them with your own messages that are most relevant to your followers, members, and partners.

Twitter

Use hashtags: #NWGHAAD and #ICanStopHIV.

Follow @womenshealth and retweet any #NWGHAAD and #ICanStopHIV tweets that you find helpful.

Tag us: @womenshealth in English, @SaludDLaMujer in Spanish, and @girlshealth for girls.

Sample Tweets

  • March 10 is Nat'l Women & Girls HIV/AIDS Awareness Day, a day to say #ICanStopHIV! Find out what you can do to support women and girls and help prevent HIV: http://bit.ly/NWGHAAD2018. #NWGHAAD
  • You can help prevent HIV! Find out how to get involved in #NWGHAAD and say #ICanStopHIV. http://bit.ly/NWGHAAD2018
  • DYK: Women face unique challenges when it comes to HIV prevention. Here's what every woman should know about HIV: http://bit.ly/ICanStopHIV. #ICanStopHIV #NWGHAAD
  • Myth: Women are not at risk for HIV and AIDS. Fact: 20% of the new HIV diagnoses in 2016 were women. What you can do: Get tested, talk to your doctor about PrEP and PEP, and learn about your risk for HIV. http://bit.ly/ICanStopHIV #ICanStopHIV #NWGHAAD
  • If your partner is living with HIV, talk to your doctor about taking PrEP, a daily pill that can reduce your risk of getting HIV by more than 90%. http://bit.ly/NWGHAADPrEP #ICanStopHIV #NWGHAAD
  • If you're living with HIV, it's important to take care of your overall health and take your meds exactly as prescribed. http://bit.ly/ICanStopHIV #ICanStopHIV #NWGHAAD
  • Health professionals: You have a key role to play in preventing HIV. Talk to your patients about their risk, HIV testing, and PrEP and PEP. http://bit.ly/NWGHAAD2018 #ICanStopHIV #NWGHAAD
  • Health professionals: Your patients trust you and see you as a credible source for health info. Talk to them about their risk for HIV. http://bit.ly/CDCRecs #ICanStopHIV #NWGHAAD

Facebook

Like the Office on Women's Health Facebook page.

Like, share, and comment on content we post to our page.

Tag us: @Office on Women's Health.

Facebook Frame

Update your Facebook profile picture with our NWGHAAD 2018 frame.

On desktop: From your profile page, hover over your profile picture, then click Update Profile Picture. Click Add Frame. Search frames for "NWHGAAD 2018" and select the frame by HHS Office on Women's Health. Adjust your picture as needed, then click Use as Profile Picture.

On iOS: From your profile page, click Edit on your profile picture, then click Add Frame. Search frames for "NWHGAAD 2018" and select the frame by HHS Office on Women's Health. Adjust your picture as needed, then click Use.

Sample Facebook Posts

  • March 10 is National Women & Girls HIV/AIDS Awareness Day, a day to say #ICanStopHIV! Find out what you can do to support women and girls and help prevent HIV.
    [Link to http://bit.ly/NWGHAAD2018]
  • Women face unique challenges when it comes to HIV prevention. Here's what every woman should know about HIV. #ICanStopHIV
    [Link to http://bit.ly/ICanStopHIV]
  • Myth: Women are not at risk for HIV and AIDS. Fact: 20% of the new HIV diagnoses in 2016 were women.
    What you can do: Get tested, talk to your doctor about PrEP and PEP, and learn about HIV. #ICanStopHIV
    [Link to http://bit.ly/ICanStopHIV]
  • If your partner is living with HIV, talk to your doctor about taking PrEP, a daily pill that can reduce your risk of getting HIV by more than 90%. #ICanStopHIV
    [Link to http://bit.ly/NWGHAADPrEP]
  • If you're living with HIV, it's important to take care of your overall health and take your meds exactly as prescribed. Learn more about National Women & Girls HIV/AIDS Awareness Day and how you can get involved! #ICanStopHIV
    [Link to http://bit.ly/ICanStopHIV]
  • Health professionals: You have a key role to play in preventing HIV. Talk to your patients about their risk, HIV testing, and PrEP and PEP. #ICanStopHIV
    [Link to http://bit.ly/NWGHAAD2018]
  • Health professionals: Your patients trust you and see you as a credible source for health info. Talk to them about their risk for HIV. #ICanStopHIV
    [Link to http://bit.ly/CDCRecs]

Snapchat

Snapchat Filters are a fun way to commemorate an event or make a statement. Upload the NWGHAAD 2018 filter provided below, or create your own. NWGHAAD is March 10, so be sure to select that date or a date on which you host your own event. Note: Snapchat charges a fee for this service.

NWGHAAD Snapchat Filter (click to download)

Snapchat filter. National Women and Girls HIV/AIDS Awareness Day. HIV prevention starts with ME.

Thunderclap

Thunderclap is a tool that amplifies a message by getting a lot of people to say it at the same time. Join our Thunderclap and say, "HIV prevention starts with me!" Ask your partner, friends, family members, and colleagues to join, too!