NWGHAAD 2021 Partner Social Media Toolkit

March 10, 2021 marks the 16th annual National Women and Girls HIV/AIDS Awareness Day (NWGHAAD), one of the signature observances of the HHS Office on Women’s Health (OWH) in the Office of the Assistant Secretary of Health. Every year on this date — and throughout the month of March — local, state, federal, and national organizations come together to bring attention to the impact HIV and AIDS have on women and girls. 

The Office on Women’s Health invites our partners to help spread the word about National Women and Girls HIV/AIDS Awareness Day (NWGHAAD). In this toolkit, you will find graphics, sample social media messages, and other resources you can use to help promote NWGHAAD on your social media and other communication platforms.

This year’s theme, You. Me. WE. Changing the face of HIV, highlights the role that everyone can play in eliminating HIV. By maximizing our efforts- in the areas of prevention, treatment and care, as well as access to quality services- we can collectively change the trajectory of the HIV epidemic.

The theme reinforces the ideas that everyone has a role to play in preventing HIV transmission, those who are HIV-negative can take steps to prevent infection, and those who are living with HIV can take steps to remain healthy and prevent transmission to their partners. You can find more information about NWGHAAD at: womenshealth.gov/NWGHAAD.

Let’s encourage everyone to take action and change the face of HIV!

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We have created a set of custom NWGHAAD graphics that you can use with the sample tweets and posts below. You can also use them with your own messages that are most relevant to your followers, members, and/or partners.


Our accounts: @womenshealth, @SaludDLaMujer (for Spanish), and @girlshealth.

Follow us, tag us, and retweet any #NWGHAAD tweets you find helpful for your audience.

Sample Tweets

  • March 10th is National Women and Girls HIV/AIDS Awareness Day! Join us as we talk about what WE can do to support women & girls and help eliminate the #HIV epidemic: https://go.usa.gov/xsnNT  #NWGHAAD #EndingHIVEpidemic
  • WE all have a role to play in HIV prevention, regardless of your #HIV status. Here’s what YOU can do: https://go.usa.gov/xsnNT  #NWGHAAD #EndingHIVEpidemic
  • #DYK When taken as prescribed, #PrEP reduces the risk of getting HIV from sex by about 99%? To learn about more PrEP, visit: https://go.usa.gov/xsny9  #NWGHAAD  #EndingHIVEpidemic
  • #HIV prevention starts with you! Keep yourself, your friends, and your loved ones healthy by getting the facts here -> https://go.usa.gov/xsUJx #NWGHAAD #EndingHIVEpidemic
  • It’s up to all of us to end #HIV! Get tested, know your risk, and talk to your doctor about #PrEP. http://bit.ly/NWGHAADPrEP #NWGHAAD #EndingHIVEpidemic
  • In the U.S., 23.45% of people living with #HIV are women. Here’s how @HHSgov is planning to change this: https://go.usa.gov/xsUH4  #NWGHAAD #EndingHIVEpidemic
  • 1 in 9 women with #HIV don’t know they have it. To learn your status, check out testing centers near you: https://www.hiv.gov/hiv-basics  #NWGHAAD #EndingHIVEpidemic
  • DYK? Black women account for the largest amount of new #HIV diagnoses? Poverty, stigma and fear of discrimination prevent some women from getting tested or seeking care Learn more here: https://go.usa.gov/xsUtr   #NWGHAAD #EndingHIVEpidemic
  • An estimated 14% of transgender women have #HIV. Stigma, discrimination, the lack of inclusive language & knowledge pose obstacles to HIV testing, prevention and care. https://go.usa.gov/xsUtV #NWGHAAD #EndingHIVEpidemic


Like the Office on Women’s Health Facebook page.

Like, share, and comment on any #NWGHAAD posts you find helpful for your audience. Tag us: @Office on Women’s Health.

Sample Facebook Posts

  • March 10th is National Women and Girls HIV/AIDS Awareness Day! Join us in saying that WE Can Change the Face of HIV! #NWGHAAD #EndingHIVEpidemic  https://go.usa.gov/xsnNT
  • DYK? Women can face unique challenges when it comes to HIV prevention. Here’s what every woman needs to know about HIV: https://go.usa.gov/xsUJx#NWGHAAD #EndingHIVEpidemic
  • 1 in 9 women with HIV don’t know they have it. To learn your status, click here to find a testing center near you: https://www.hiv.gov/hiv-basics  #NWGHAAD #EndingHIVEpidemic
  • If you are HIV-negative and your partner is living with HIV, talk to your doctor about #PrEP. It can reduce your risk of getting #HIV by more than 90%. http://bit.ly/NWGHAADPrEP #NWGHAAD #EndingHIVEpidemic
  • WE all have a role to play in the fight against #HIV. Find out what YOU can do here® #NWGHAAD https://go.usa.gov/xsnNT


Follow the National Women and Girls HIV/AIDS Awareness Day board on Pinterest.

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