The Business Case for Breastfeeding is a comprehensive program designed to educate employers about the value of supporting breastfeeding employees in the workplace. The program highlights how such support contributes to the success of the entire business. The Business Case for Breastfeeding offers tools to help employers provide worksite lactation support and privacy for breastfeeding mothers to express milk. The program also offers guidance to employees on breastfeeding and working. Resources to help lactation specialists and health professionals to educate employers in their communities are also available.

Companies successful at retaining valued employees after childbirth find that two components can make the difference: providing dedicated space (as small as 4' x 5') for breastfeeding employees to express milk in privacy, and providing worksite lactation support.

The payoff is significant: more satisfied, loyal employees and cost savings to the business. These savings are seen in such areas as:

• Retention of experienced employees;
• Reduction in sick time taken by both moms and dads for children's illnesses; and
• Lower health care and insurance costs.

This booklet provides business executives and managers, as well as human resource managers, with the business case for breastfeeding…how supporting breastfeeding employees contributes to their company's return on investment (ROI).

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• The Business Case For Breastfeeding: For Business Managers (PDF, 782 KB)

Return on investment (ROI) is the bottom line in assessing the value of new programs. Research shows that providing a lactation support program is not only highly desired by breastfeeding employees who return to work after childbirth, it can also improve your company's ROI by saving money in health care and employee expenses.

This booklet, Easy Steps to Supporting Breastfeeding Employees, provides you, the human resource manager, and other members of your wellness team with an integrated approach to implementing a cost-effective lactation support program. This turnkey method is ready to operate with straightforward planning options and proven strategies.

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• The Business Case For Breastfeeding: Easy Steps to Supporting Breastfeeding Employees (PDF, 1.67 MB)

This lactation support kit provides template tools that can be personalized to fit the unique needs of your company. Use them along with your Easy Steps to Supporting Breastfeeding Employees booklet to implement your lactation support program.

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• Policy for Supporting Breastfeeding Employees (PDF, 103 KB)
• Lactation Program Assessment Form (PDF, 239 KB)
• Timeline for Implementing a Lactation Support Program (PDF, 156 KB)
• Lactation Support Program Feedback Form (PDF, 242 KB) – For breastfeeding employees
• Lactation Support Program Feedback Form (PDF, 177 KB) – For supervisors and colleagues of breastfeeding employees
• Promotional Flyer 1 (PDF, 938 KB)
• Promotional Flyer 2 (PDF, 204 KB)
• Promotional Table Tent 1 (PDF, 164 KB)
• Promotional Table Tent 2 (PDF, 163 KB)
• Drop-in Newsletter Communications (PDF, 173 KB)
• Poster (PDF, 4.14 MB)
• Resource Guide (PDF, 655 KB)
• Employer Spotlights (PDF, 692 KB)

Congratulations for making the healthy choice to breastfeed your baby! Mothers everywhere have found that they can continue to give their babies important health benefits even after they return to work. This booklet will help you take those first steps back to your working life.

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• The Business Case For Breastfeeding: Employees' Guide to Breastfeeding and Working (PDF, 2.15 MB)

The Outreach Marketing Guide serves as a companion to the employer kit, The Business Case for Breastfeeding: For Business Managers, It is designed for lactation and health professionals to assist in conducting effective outreach with employers in your community.

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• Outreach Marketing Guide (PDF, 2.51 MB)
• Outreach Marketing Guide Reproducible Resources (PDF, 1.89 MB)
  Includes:

   

  • Template promotional letters to employers
  • Sample letter from employee's physician to employer
  • Sample legislative language
  • Lesson plans for prenatal and postpartum worksite classes
  • Class outlines
  • My breastfeeding and working plan
• Presentation: The Business Case for Breastfeeding
  • PDF, 646 KB
  • Microsoft PowerPoint, 483 KB