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Happy 4th Birthday, Text4baby!

February 3, 2014

Your baby has you. You have Text4baby.We all know that cell phones have become a lifeline, linking us to family and friends around the world with the tap of a few keys no matter where we live. Our cell phones keep us connected and informed about what's important in our lives. For pregnant women and new mothers, their health and the health of their babies is most important. That's why text4baby was launched in 2010 — to share maternal and child health information directly with women through this vital lifeline.

Text4baby is a free mobile health education service in the U.S. that provides pregnant women and mothers with an infant under age one with credible, evidence-informed health information. HHS has been involved in text4baby since the beginning, and today we're celebrating the program's fourth birthday.

Pregnant women and new moms and dads can sign up to get three free text4baby messages each week. Signing up is easy! Text the word "BABY" (or "BEBE" for Spanish) to 511411. Messages are tailored to the mother's due date or baby's date of birth. Sample topics include prenatal care, developmental milestones, immunizations, nutrition, and safe sleep, as well as phone numbers to hotlines such as poison control and domestic violence. Tips about signing up for Medicaid or WIC are also provided, along with important safety alerts on topics like flu outbreaks and product recalls. Here's a sample message:

"Even if U feel great, a pregnant woman needs checkups with a Dr./midwife (CNM/CM). For help with costs, call 800-311-2229." - Sample text4baby message

The U.S. Department of Health and Human Services (HHS) has been involved in text4baby since Day One. As a Founding Partner, HHS supports text4baby in content development, promotion, outreach, and evaluation. Currently, text4baby has more than 1,000 partners and has enrolled almost 700,000 moms and dads since 2010. Text4baby continues to set a precedent for reaching moms, dads, and caregivers with accurate health information. It's a great resource to promote healthy women, babies, and families.

Learn more about text4baby at and share this with the new parents you know!