Pink Book-Making Health Communication Programs Work
Publication Year: 2008
This handbook presents key principles and steps in developing and evaluating health communications program for the public, patients, and health professionals. It expands upon and replaces two earlier publications titled Pretesting in Health Communications and Making PSA's Work. The guide discusses specific steps in program development and includes examples of their use. Sources of additional information on each subject are included at the end of the chapters.
This publication is available only on the Internet
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